EMOJIS ON MAC MAIL HOW TO

On Macs, click in the subject line field and then press CONTROL + COMMAND + SPACE to bring up the selector.Copy and paste the emoji from a site like Emojipedia.To insert an emoji on your computer you have a couple of options: After all, most people only use emojis on their phones.

EMOJIS ON MAC MAIL HOW TO

How to put an emoji in a subject lineД«y now, you might be wondering how you can actually insert an emoji into the subject line field. If you havenвЂ™t done any testing before, we have a guide on A/B testing subject lines that you should check out. After doing this a few times, you should start to see what effect including an emoji has on your open and click through rates. Your safest option is then to A/B test your subject lines by testing one version with an emoji and the other without. No matter how well you know your audience, you still wonвЂ™t know exactly how theyвЂ™ll respond until you add emojis to your subject lines. So does all this mean you should or shouldnвЂ™t include emojis in your subject line? If your email has been flying under the radar of subscribers who for whatever reason donвЂ™t think they should be receiving your email, slapping an emoji on your subject line is a surefire way of finally getting noticed. It also explains why emojis increase complaint rates. However if you include an irrelevant emoji, chances are people will still take notice of it, but youвЂ™ve turned them off clicking on your email. This explains why most of the time youвЂ™ll see an increased open rate by using emojis. The most probable explanation for whatвЂ™s going on is that emojis are simply doing exactly what email marketers intend them to do: grab peopleвЂ™s attention. Then thereвЂ™s the more clear trend of an increased complaint rate. But sometimes it will harm your open rate and other times itвЂ™ll have little effect. So the data out there suggests that including having an emoji in your subject line usually, but not always, improves your open rate. Emojis usually also increases complaint rates This means that for 44% of brands, including an emoji either resulted in no difference or a decrease in open rates. In addition to Return PathвЂ™s study, Experian reported that just over half of brands (56%) that used an emoji in their subject line achieved higher open rates. This is compared to an overall average of 20%. Subject lines including nail polish (рџ’…) achieved an average open rate of 24% whereas those with the woman (рџ‘©рџЏ») emoji saw only a 7% open rate.

ThereвЂ™s similar results for MotherвЂ™s Day. However, New YearвЂ™s email subject lines that included the clinking glasses (рџҐ‚) had an average open rate of only 9%.

Subject lines that included рџЋ‡, рџЋ† or рџЋ‰ also saw an open rate of between 19% and 21%. But subject lines that included the Champagne bottle (рџЌѕ) or the confetti ball (рџЋЉ) saw an average open rate of 22%. The overall average open rate for a New YearвЂ™s promotional campaign is 18%. By looking at the effect of the most popular emojis on open rates for various holidays, they found that adding an emoji usually sees an improvement. One of the most comprehensive studies on the effect of emojis on subject lines comes from Return Path. The effects of including an emoji in your subject line Adding emojis usually increases open rates So, to give you the ability to make an informed decision, letвЂ™s take a look at what the data says about using emojis for email subject lines and all the considerations you should be aware of. When one third of your email list base their decision to open and read your email entirely on its subject line, and two thirds report emails as spam solely on subject lines, the stakes are high. ItвЂ™s no wonder then that over the past few years weвЂ™ve seen a steady increase in email marketers adding emojis to their subject lines.Д«ut does including an emoji in your subject line help or hinder your email campaign? Do they make your email stand out among the others vying for attention? Or do they just annoy your subscribers? Just a single line of plain text to summarize and entice people into opening your email.

Few things in email marketing are as dull and boring yet incredibly important as subject lines.

Emojis on mac mail